Our Story

ANANNASA was launched in August 2013 by Sher, a talented and enthusiastic designer who has worked many years in various countries in the fashion industry. 

Sher, who originally came from Malaysia, took on a successful career in fashion and product merchandising. Her work thrived throughout Asia and her passion led her to start her own label in Australia where she now lives. 

ANANNASA, which means “pineapple” in Hindi, reflects her love for both the fruit and the Indian sub-continent, which regularly inspires her and her work.

 

The collection is always designed from the heart. Anannasa clothing are continuously influenced and inspired by her many travels, sampling different cultures, meeting amazing people and her appreciation for fabulous interiors as well as diverse cuisines. All of these experiences have enabled her to bring the best to her label.

Through its stylish and vivacious statement pieces, ANANNASA beckons the traveller in us, calling us to experience life's adventures.

With gorgeous natural prints, trims and high quality fabrics, your Anannasa items will be long-lasting and amazing additions to your wardrobe.