ANANNASA was launched in August 2013 by Sher, who originally came from Borneo. After a fulfilling career in fashion and product merchandising in Hong Kong and Singapore. she decided to start her own label. ANANNASA, which means “pineapple” in Hindi, reflects her love for the fruit and the Indian sub-continent.
The collection is always designed from the heart. Anannasa clothes are continually influenced and inspired by her many travels, sampling different cultures, meeting amazing people and her appreciation for fabulous interiors as well as diverse cuisines. All of these experiences have enabled her to bring the best to her label.
Through it's stylished and vivacious statement pieces, ANANNASA beckons the traveller in us, calling us to experience life's adventures.