Our Story


ANANNASA is a resort- wear label with a design aesthetic that embraces beautiful prints, fabulous colours and relaxed yet stylish silhouettes with an ageless and timeless flair.

Sher, the designer, originally hails from Borneo, Malaysia,  and has now made Australia her home. She launched the label in August 2013, after a fulfilling  career in fashion and merchandising in Singapore and Hong Kong. The label ANANNASA, (which means “pineapple” in Hindi), reflects Sher’s love for the fruit and the Indian sub-continent.

Following the success of ANANNASA, a second label, FUNDANA was launched in 2014.   FUNDANA’s appeal is in its gorgeous prints and intricately handcrafted embroidery and beadwork embellishments.   A range of exquisite costume jewellery is also on its way.

Sher always designs from the heart.  She is continually influenced and inspired by her many travels,  sampling different cultures, meeting amazing people, appreciating fabulous  interiors and loving a diverse range of  food; garnering all of these experiences  to bring the best to her two labels.

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